But today, in 2019, for the Chief Marketing Officer (CMO), the management question est neither "Why ?" nor "What ?" but "How ?".
To help CMOs and their teams to reinvent their current marketing capability into an Agile marketing capability, Do-Khac Decision, a management consulting SME which delivers innovative methods and tools for Agility and Happiness at work at scale of large enterprises and administrations, proposes to share its own Agile maketing journey  and business tools during a training seminar.
|A 16 months agile marketing journey|
Do-Khac Decision expects that the seminar would be tightly taylored to the business needs and therefore co-produced with the client enterprise.
However, for quick hit results, Do-Khac Decision can deliver an on the shelf seminar.
The objectif of the seminar is give an experience of a "trigger capability" .
During this seminar, the participants make a "retrospective" of Do-Khac Decision journey.
The retrospective is structured by 5 stages
- Stage 1 : 2016, business background (market, players,...)
- Stage 2 : Nov. 2017, getting aware of a pivot opportunity
- Stage 3 : 2018, building the pivot
- Stage 4 : Feb. 2019, proof of pivot done
- Stage 5 : beyond 2019.
Upon a Trigger Event, participants take experience of business tools such as the design canvas Business Model Pavement for Digital .
The use of Agile games  ensures that the experience is both instructive and fun.
The participants team into small groups that simulate different enterprises.
Each team gets a coach to ensure that it makes good progress and is not left behind.
The passage from a stage to the next occurs when all teams have passed the key Trigger Events and made/collected the key deliverables.
Additional Trigger Events might be casted in by the coaches, making the experience more instructive and fun.
To ensure that the experience reflects real life as much as possible, the participants are invited to explore and tap into Tru Do-Khac's design management open universe which has been tracing Do-Khac Decision journey since 2009.
A fantastic exploration tool would be Google Images 
Contact : Do-Khac Decision
 A journey that started in Nov 2017. Agile marketing now on show
 Two definitions for Agile marketing : trigger event and trigger capability
 A model for Agile marketing
 Two graphical tools for Agile marketing
 Agile games from around the world
 Bank of 500+ design management patterns