Copyright Value Added - The Game V2 [mai 2019]

Following the European Union Directive for Copyright, more and more signals are coming out to place copyright management on the CEO agenda at the same level as data privacy management [1] :

• content marketing has become a key leverage for branding
• more and more jobs are creating and using copyright assets
• overlooked copyright faults by a supplier may question his security and loyalty
• copyright security is being looked as a clue of enterprise and professional ethic 
• overlooked copyright faults by an employer may deter the best digital talents, who have been trained on copyright use [2a] and are eager to work within an ethic environment, to join and stay [2b]
• in a few enterprises, organisation has already been impacted [3a][3b].

To help enterprises to cope with the new paradigme created by the European Union Directive of Copyright, Do-Khac Decision has announced the version 2 of the business game Copyright Value Added  - The Game.

Launched in 2013, the business game Copyright Value Added - The Game version 1 focused on copyright management [4].

In 2019, Copyright Value Added - The Game version 2 extends the learning scope to innovation management.

The objective : 
deliver an experience of innovation management in the new paradigme born from the European Union Directive for Copyright.

.
Copyright Value Added - The Game version 2 belongs to the next generation of heutagogic training, that is called Enterprise Adventure Game.
An Enterprise Adventure Game is a business game, where the trainees simulate the journey of an enterprise under the supervision of trainers, but for an Enterprise Adventure Game, the journey is strongly anchored into real life [5].


As a matter of fact, the simulated journey of Copyright Value Added - The Game takes place somewhere in F'rance in a period between 2005 and today, which has been marked with the following emblematic events :

• 2009 : Hadopi law
• 2012 : Culture Acte II, a state consultation of the culture and media industry
• 2014-15 : Ambition Numérique, a nation wide consultation on digital era
• 2018-19 : the Directive of the European parliament and the council on copyright in the digital single market.

In Copyright Value Added - The Game, the journey begins at the enterprise inception.

Depending to the trainees objectives and expectations, the experience varies according to

• the initial asset (s)
• the period when the simulated journey takes place.

The initial asset may be

• a brand
• a professional community
• academic research
• a design pattern
• a book
• ...

During the session, the trainees are equipped with a state-of-the-art physical and digital workspace [6a] enabled by The Open Creative Workdhop Guide workshop framework [6b] and featuring some exclusive genuine business tools such as

• the Business Model Pavement for Digital (BMPD)  design canvas [7a],
• the HORIT design pattern [7b],
• the Agile marketing pattern [7c],
• the ProtectShare IP design pattern [8a],
• the ProtectShare IP agile game [8b],...

Aligned with the promise of an Enterprise Adventure Game, the use cases and the materials come from our research and root into real life and can be beforehand examined on the open web [9a][9b].

By entering the Copyright Value Added- The Game experience  you get access to the best copyright management practices, including those we have met these 10 last years during managing the creative digital enterprise Do-Khac Decision operations under the theory of "The digital enterprise as a result of IT/IP collisions" [10].

Depending on your expectations, a team of trainers, coaches and seasoned experts [11] are pleased to share strategic, operational, human and legal perspectives and help you to get the best value out of this training experience.



[1] A trend from VivaTech 2019 : changes in copyright management, L'entreprise numérique créative, May 19. 2019
[2a] BAC français : un test de connaissances pour l'épreuve de commentaire de texte, 16 juin 2018, X-Propriété-Intellectuelle
[2b] Creative production, a field of equal opportunities, X-Diversité, [post in French]Jan. 28, 2019
[3a] Copyright management for LMS and Digital Workspace, Gouvernance numérique d'entreprise, May 21 2019
[3b] Copyright Protection Officer : missions L'entreprise numérique créative, Oct. 14, 2018
[4] Copyright Value Added - The Game, Do-Khac Decision, October 28. 2013
[5] Definition : Enterprise Adventure Game, L'entreprise numérique créative, May 31. 2919
[6a]  A three layers digital and physical workplace model, L'entreprise numérique créative, March 31. 2019
[6b] The Open Creative Workshop Guide, Gouvernance numérique de l'entrepris, May 11, 2019
[7a] Trois business ontologies pour l'entreprise numérique, L'entreprise numérique créative, August 27. 2015
[7b] Un schéma d'analyse de la valeur numérique à cinq éléments [Ang : A design pattern for the creative digital enterprise], L'entreprise numérique créative, 29 septembre 2011
[7c] A model for Agile marketing, L'entreprise numérique créative, Feb. 25 2019
[8a] Protect IP / Share IP innovation management model renditions (Fr : interprétations), L'entreprise numérique, May 27. 2018
[8b]  DSI, pour le nouvel an 2019, offrez des Agile games à vos partenaires les directeur(ice)s métiers Do-Khac Decision,  December 3. 2018
[9a]  La Maitrise d'Usage®, Delegation Poker, Business Model Canvas, ITIL®, L'entreprise numérique créative, November 11. 2018
[9b] Agile games from around the world, L'entreprise numérique créative, March 4 2018
[10] Business model elements gallery, L'entreprise numérique créative
[11] Teaming in an Enterprise Adventure Game, X-Open-Innovation, May 25. 2019.




Update 5 July 2019
If you have enjoyed Copyright Valued Added - The Game Version 2, you will like Agile marketing - The Game Part 1