But today, in 2019, for the Chief Marketing Officer (CMO), the management question est neither "Why ?" nor "What ?" but "How ?".
To help CMOs and their teams to reinvent their current marketing capability into an Agile marketing capability, Do-Khac Decision, a management consulting SME which delivers innovative methods and tools for Agility and Happiness at work at scale of large enterprises and administrations, proposes a training seminar.
During the seminar, Do-Khac Decision would share its own Agile maketing journey, which is on show [3], and some key business tools
- the Trigger Event Model [4]
- the design canvas Business Model Pavement for Digital [5].
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| A 16 months agile marketing journey |
The use of Agile games [6] ensures that the seminar is fun.
Contact : Do-Khac Decision
[1] http://agilemarketingmanifesto.org/
[2] https://agilemanifesto.org/
[3] Agile marketing now on show !, Gouvernance numérique de l'entreprise créative,12 Feb. 2019
[4] Agile marketing : the Trigger Event Model, L'entreprise numérique créative, 26 Feb. 2019
[5] Two graphical tools for Agile marketing, L'entreprise numérique créative, 15 March 2019
[6] Agile games from around the world, L'entreprise numérique créative, 4 March 2018
Update 6 July 2019
Do-Khac Decision turned the seminar into en Enterprise Adventure Game
Agile marketing The Game Part 1, Do-Khac Decision, 5 July 2019
Definition : Enterprise Adventure Game, in five intrinsic characteristics, L'entreprise numérique créative, 31 May 2019